Jul 16 2010
‘We’re Not Perfect’
Really, Steve?!
We thought that was the agreement. You would be perfect and so would every one one of your beautiful little “perfect” products.
So Steve Jobs and Apple made their pitch today to allay concerns about antennagate. It was a classic non-apology, apology. A mea-culpa that is not really one. In name only.
Apple says they have sold a ton of iPhone 4’s and it is the most successful iPhone (or any phone) in history. And the complaints are few and returns virtually nil.
But, Mr. Jobs conceded that the phone losing strength because of the antenna and how you grip the phone is not a good thing, so Apple is now giving away free cases to all iPhone 4 owners. The so-called “Bumper” case has a street value of $29, which means Apple buys them from China for $1.50 each.
No surprises at this press event. Apple is the most powerful tech brand, perhaps in the world, and its CEO is not about to start eating crow for anyone. Why should he? The caviar is quite tasty, thank yo very much.


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