Feb 17 2010

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Toyota Needs New Tagline!

Published by Patrick Di Chiro at 10:27 pm under Idea Driven Marketing

I am in New York this evening and was watching the Olympics at an Irish bar near my Midtown East hotel. On came a Toyota ad, which amazed me with its tagline:

Moving Forward

Now, I have seen that Toyota campaign tagline before. But, I never viewed it with the context that we all have now — Toyota’s massive recall and resulting crisis, all stemming from the company’s major problem with sudden unintended acceleration.

Don’t know about you, but that feels a bit too close to Toyota’s "Moving Forward" tagline.

I would either drop that tagline immediately and/or get a new one.

Just sayin’!

 

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