Feb 17 2010
Toyota Announces Safety, Quality Measures
The news is out today that Toyota is undertaking a series of quality and safety measures to fix the systemic problems brought glaringly to light because of the company’s recent massive recall and resulting brand crisis.
As reported in Ad Age today, the steps include appointing regional quality officers, relying on an onboard "black box" to evaluate safety data in Toyota cars, and installing brake override systems (a great idea, if long overdue).
Good for Toyota. They are finally taking this crisis seriously and doing tangible things to deal with it.
The company and its brand still have a long way to go to restoring the confidence it lost because of the way the crisis was handled. But, these new moves are a step in the right direction.
It will be interesting now to see how Toyota does when it gets grilled in the upcoming Congressional hearings. As they say in DC, Toyota has a lot of "splainin’ to do."
Stay tuned. This is just getting started.
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