Comments on: Social Media: Getting Started (Updated) http://www.ideadrivenmarketing.com/social-media-getting-started/ By <a href="http://www.thunderfactory.com/thunder-factory/thunder-factory-team.html">Patrick Di Chiro</a>, Founder and CEO of <a href="http://www.thunderfactory.com/">THUNDER FACTORY</a>, a San Francisco based integrated marketing firm with other offices in New York, Los Angeles, and Houston Sun, 14 Mar 2010 05:17:21 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Patrick Di Chiro http://www.ideadrivenmarketing.com/social-media-getting-started/comment-page-1/#comment-720 Patrick Di Chiro Tue, 13 Jan 2009 01:27:50 +0000 http://www.ideadrivenmarketing.com/?p=77#comment-720 Hi Deborah, sorry I am just getting back to you now! I had major technical problems with my blog. You ask excellent questions. Let me get back to you soon with answers. Best, Patrick Hi Deborah, sorry I am just getting back to you now! I had major technical problems with my blog. You ask excellent questions. Let me get back to you soon with answers. Best, Patrick

]]> By: Deborah http://www.ideadrivenmarketing.com/social-media-getting-started/comment-page-1/#comment-670 Deborah Sun, 28 Dec 2008 21:54:27 +0000 http://www.ideadrivenmarketing.com/?p=77#comment-670 Good article. As a veteran indie PR pro who has been reluctant to jump into the PR 2.0 fray without knowing the pitfalls, it is reassuring that most of what I surmised is confirmed in your piece. I am new to this, so forgive any breeches in protocol. I would love for you to discuss how you explain to clients that you can't control the message in social media (i.e., even less than you can in traditional media) and how the client should still want to pay you when there is so little control in social media and the traditional gatekeeper media is dying and losing influence. Also, since the technology is so easy to access, and the standards for content so lax in social media, what is going to keep clients from hiring a college student to blog for them instead of an expensive agency? Truly, monitoring and posting on a lot of sites is very time consuming. How does that impact the traditional PR billable hourly model? For example, the person who you say should be in charge of managing social media, how do they manage it, really? Many thanks! Good article. As a veteran indie PR pro who has been reluctant to jump into the PR 2.0 fray without knowing the pitfalls, it is reassuring that most of what I surmised is confirmed in your piece. I am new to this, so forgive any breeches in protocol.

I would love for you to discuss how you
explain to clients that you can’t control the message in social media (i.e., even less than you can in traditional media) and how the client should still want to pay you when there is so little control in social media and the traditional gatekeeper media is dying and losing influence.

Also, since the technology is so easy to access, and the standards for content so lax in social media, what is going to keep clients from hiring a college student to blog for them instead of an expensive agency? Truly, monitoring and posting on a lot of sites is very time consuming. How does that impact the traditional PR billable hourly model?

For example, the person who you say should be in charge of managing social media, how do they manage it, really?

Many thanks!

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