Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with offices in New York, Los Angeles and Houston.
IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.
Jun 27 2010
Summer 2010 is now upon us. The living is not exactly easy in a world with continued economic challenges, a growing environmental disaster in the Gulf of Mexico, an intractable war in Afghanistan (the so-called graveyard of empires), and a noble US soccer team that can’t seem to defend against opposing teams in the first [...]
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Jun 10 2010
American auto maker GM has long left a lot to be desired on the marketing front. This lack of marketing prowess certainly had a lot to do with GM’s long slide into bankruptcy and irrelevancy.
Now that GM has emerged from its economic nightmare, it is trying to get its marketing groove back. The first step [...]
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Jun 03 2010
Given the horrific sights of environmental, human and economic catastrophe arriving daily from the Gulf of Mexico, it’s not surprising that certain politicians are trying to walk back their former political and energy policy mantra, “Drill Baby Drill.”
But, that ain’t gonna’ happen. In a digital, search- and storage-enabled world, those ignominious words are now etched [...]
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May 29 2010
President Obama held a much anticipated press conference this week to deal with the unprecedented environmental crisis created by the collapsed oil rig in the Gulf of Mexico. During the press conference the President did a laudable job of explaining all the steps his Administration has taken and is taking to deal with and mitigate [...]
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May 27 2010
I am not terribly interested in “American Idol” as a show. But, it does fascinate me as a cultural (and thus marketing and media) phenomenon. Which is why this past season portends bad things for Idol and its dominant TV franchise.
I only watched one show this season. In the two seasons before that, I think [...]
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