About Patrick Di Chiro

Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with offices in New York, Los Angeles and Houston.

Follow me on Twitter: http://twitter.com/dichiro

About this Blog

IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.


    May 16 2009

    The Weekly Roundup: ‘Saving Private Newspapers’ Contest!

    Hello and welcome to my blog!

    My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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    May 02 2009

    Debunking a Common Social Media Myth

    Back in the day, in the pre-web, pre-digital, pre-Twitter era, they used to define publicity as "free advertising." (I say "they" because I never subscribed to that definition of publicity.)
    That was, of course, wrong. Publicity is anything but free. It takes a lot of work and diligence to generate publicity, especially to do it right. And, [...]

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    Apr 25 2009

    To Segment, Or Not

    I have no qualms whatsoever about challenging marketing orthodoxy. In fact, I do it all the time (or, at least I try).
    So, it was with that perspective that I was intrigued by a recent Ad Age guest commentary on the use of customer segmentation in marketing. The provocative headline of the piece,"The Death of Consumer [...]

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    Apr 12 2009

    That Was The Week That Was

    It has been an interesting couple of weeks. Allow me to share some random observations on matters of marketing, culture and politics — all of which are favorite subjects of mine:

    I noticed a fascinating statistic this past week about typical users of Twitter. Seems they are a bunch of middle-agers (just like moi), usually in [...]

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    Mar 14 2009

    The Game Changers

    I was talking recently with a good friend of mine, a brilliant marketing guy who lives in, and literally adores, Austin, TX. On that same day, Dell Computer, the leading corporation based in Austin, and long the company that made Austin a "company town," just announced steep sales and earnings drops.
    This bad news was not [...]

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    5 responses so far

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