Comments for IdeaDrivenMarketing.com | Marketing Advice & Strategies http://www.ideadrivenmarketing.com By <a href="http://www.thunderfactory.com/thunder-factory/thunder-factory-team.html">Patrick Di Chiro</a>, Founder and CEO of <a href="http://www.thunderfactory.com/">THUNDER FACTORY</a>, a San Francisco based integrated marketing firm with other offices in New York, Los Angeles, and Houston Sun, 05 Jul 2009 00:58:54 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Saving Newspapers…and Pringles? by FredJouldd http://www.ideadrivenmarketing.com/a-brilliant-use-for-newspapers/comment-page-1/#comment-801 FredJouldd Thu, 28 May 2009 21:46:12 +0000 http://www.ideadrivenmarketing.com/?p=208#comment-801 Thanks, good article. Thanks, good article.

]]> Comment on Open Letter to KQED Radio by Patrick Di Chiro http://www.ideadrivenmarketing.com/open-letter-to-kqed-radio/comment-page-1/#comment-794 Patrick Di Chiro Sun, 24 May 2009 20:03:50 +0000 http://www.ideadrivenmarketing.com/?p=126#comment-794 Neal, I didn't claim to have any great ideas. I just said there has to be a better way than pissing off your audience several times a year and sending them to other stations. I admit I don't have all the answers. Far from it. But, perhaps if I raise the issue, then others will be inspired to do something about it. That said, I think they would win over a lot of listeners if they just reminded people of their fundraising on their website rather than hijacking their programming with their incessant money pitches. Some of those pitches go on for 15 minutes. How stupid is that?! Also, perhaps KQED would not need to raise so much money if they didn't pay their senior people so much and give them raises during the worst economy since the Great Depression. Neal, I didn’t claim to have any great ideas. I just said there has to be a better way than pissing off your audience several times a year and sending them to other stations. I admit I don’t have all the answers. Far from it. But, perhaps if I raise the issue, then others will be inspired to do something about it. That said, I think they would win over a lot of listeners if they just reminded people of their fundraising on their website rather than hijacking their programming with their incessant money pitches. Some of those pitches go on for 15 minutes. How stupid is that?!

Also, perhaps KQED would not need to raise so much money if they didn’t pay their senior people so much and give them raises during the worst economy since the Great Depression.

]]> Comment on Open Letter to KQED Radio by Neal J. King http://www.ideadrivenmarketing.com/open-letter-to-kqed-radio/comment-page-1/#comment-791 Neal J. King Thu, 21 May 2009 16:13:41 +0000 http://www.ideadrivenmarketing.com/?p=126#comment-791 Patrick, The folks at KQED are just as aggravated as the listeners about having to devote time to fund-raising. And I'm quite sure they've asked for ideas, both from friends and from professionals. So if you have such great ideas, why not propose them? All you have suggested is to "ask other people for help." That's pretty vacuous. I think the only thing that will make a difference is to encrypt the broadcast and charge money for a decryption device. It would require a change to people's radios, and it would also go against the concept of "public" radio. But I think it's the only approach that makes sense. Patrick,

The folks at KQED are just as aggravated as the listeners about having to devote time to fund-raising. And I’m quite sure they’ve asked for ideas, both from friends and from professionals. So if you have such great ideas, why not propose them? All you have suggested is to “ask other people for help.” That’s pretty vacuous.

I think the only thing that will make a difference is to encrypt the broadcast and charge money for a decryption device. It would require a change to people’s radios, and it would also go against the concept of “public” radio. But I think it’s the only approach that makes sense.

]]> Comment on The Weekly Roundup: ‘Saving Private Newspapers’ Contest! by Athena Pierce http://www.ideadrivenmarketing.com/the-week-mainstreaming-of-social-media/comment-page-1/#comment-788 Athena Pierce Tue, 19 May 2009 06:18:18 +0000 http://www.ideadrivenmarketing.com/?p=201#comment-788 Saving Private Newspapers? Bearing in mind I have no experience with business models; perhaps there's an idea or two in this piece: http://www.apple.com/iphone/enterprise/gannett.html?sr=hotnews?sr=hotnews.rss Saving Private Newspapers?

Bearing in mind I have no experience with business models; perhaps there’s an idea or two in this piece:

http://www.apple.com/iphone/enterprise/gannett.html?sr=hotnews?sr=hotnews.rss

]]> Comment on Open Letter to KQED Radio by Patrick Di Chiro http://www.ideadrivenmarketing.com/open-letter-to-kqed-radio/comment-page-1/#comment-787 Patrick Di Chiro Sat, 16 May 2009 14:39:40 +0000 http://www.ideadrivenmarketing.com/?p=126#comment-787 Ibis, thanks for your comment. I did not get a response. No surprise there. And they are on to yet another pledge month. So, I just stop listening to that station for the month. I just don't get it. (sigh). Your fund raising idea is a good one! Ibis, thanks for your comment. I did not get a response. No surprise there. And they are on to yet another pledge month. So, I just stop listening to that station for the month. I just don’t get it. (sigh).

Your fund raising idea is a good one!

]]> Comment on Open Letter to KQED Radio by ibis http://www.ideadrivenmarketing.com/open-letter-to-kqed-radio/comment-page-1/#comment-786 ibis Wed, 13 May 2009 01:34:12 +0000 http://www.ideadrivenmarketing.com/?p=126#comment-786 nail on the head hitting! did you ever get a response? up here in the north bay, the "human race" raises $1m in a morning. why not sponsor a bike ride around the Bay, with the cyclist moving in proportion to the funds conrtibuted? and cover the progress as news. the way things are going, "pledge" , may become a reality cable tv show. no, seriously nail on the head hitting!
did you ever get a response?
up here in the north bay, the “human race”
raises $1m in a morning.
why not sponsor a bike ride around the Bay,
with the cyclist moving in proportion to the funds conrtibuted? and cover the progress as news.
the way things are going,
“pledge” , may become a reality cable tv show.
no, seriously

]]> Comment on Debunking a Common Social Media Myth by Patrick Di Chiro http://www.ideadrivenmarketing.com/debunking-a-common-social-media-myth/comment-page-1/#comment-780 Patrick Di Chiro Sun, 03 May 2009 17:09:38 +0000 http://www.ideadrivenmarketing.com/?p=196#comment-780 Thanks, Jason. Will do! PDC Thanks, Jason. Will do!

PDC

]]> Comment on Debunking a Common Social Media Myth by Jason Baer http://www.ideadrivenmarketing.com/debunking-a-common-social-media-myth/comment-page-1/#comment-779 Jason Baer Sun, 03 May 2009 15:51:07 +0000 http://www.ideadrivenmarketing.com/?p=196#comment-779 Patrick - Thank you so much for the link and the kind words. You're not kidding about Domino's. It's a game changer. Drop me a note when you can. I'd like to learn more about Thunder Factory. Cheers, @jaybaer Patrick -

Thank you so much for the link and the kind words. You’re not kidding about Domino’s. It’s a game changer.

Drop me a note when you can. I’d like to learn more about Thunder Factory.

Cheers,
@jaybaer

]]> Comment on That Was The Week That Was by Patrick Di Chiro http://www.ideadrivenmarketing.com/that-was-the-week-that-was/comment-page-1/#comment-778 Patrick Di Chiro Sun, 12 Apr 2009 21:46:04 +0000 http://www.ideadrivenmarketing.com/?p=189#comment-778 George, totally agree! And, as always, it's the working stiffs (like us) that have to pay for the ego and hubris of the Sorrell's of the world! I look forward to reading your longer piece on Tuesday. George, totally agree! And, as always, it’s the working stiffs (like us) that have to pay for the ego and hubris of the Sorrell’s of the world! I look forward to reading your longer piece on Tuesday.

]]> Comment on That Was The Week That Was by George Parker http://www.ideadrivenmarketing.com/that-was-the-week-that-was/comment-page-1/#comment-777 George Parker Sun, 12 Apr 2009 19:44:30 +0000 http://www.ideadrivenmarketing.com/?p=189#comment-777 Patrick... Yeah, I don't claim to be Nostradamus, but I did call that one... Which wasn't too difficult to suss out. I've been blogging about it since Friday, But I've got a longer recap in my weekly column on psfk.com this coming Tuesday. As I say, not only has Sorrell (The Poisoned Dwarf) got massive amounts of egg all over his face, the financial repercussions of this are going to be felt throughout the WPP Empire. He's already carrying a humungous debt load, this might be the proverbial straw! Cheers/George Patrick…
Yeah, I don’t claim to be Nostradamus, but I did call that one… Which wasn’t too difficult to suss out. I’ve been blogging about it since Friday, But I’ve got a longer recap in my weekly column on psfk.com this coming Tuesday. As I say, not only has Sorrell (The Poisoned Dwarf) got massive amounts of egg all over his face, the financial repercussions of this are going to be felt throughout the WPP Empire. He’s already carrying a humungous debt load, this might be the proverbial straw!
Cheers/George

]]>