Comments for IdeaDrivenMarketing.com | Marketing Advice & Strategies

Comment on What’s Your Brand’s “Animating Idea”? by Pookie Martin

Pookie Martin — Mon, 22 Feb 2010 21:04:38 +0000

Thanks for the shout-out on Car & Driver, Patrick. Reminds me of the great monthly epistles that David E. Davis, Jr. used to issue when he was running the joint!

Comment on Marketing Recommendations for Brand Obama by Patrick Di Chiro

Patrick Di Chiro — Wed, 27 Jan 2010 21:45:34 +0000

Thanks for the comment, George. Unfortunately, I agree with you.

Best!

Patrick

Comment on Marketing Recommendations for Brand Obama by George Parker

George Parker — Wed, 27 Jan 2010 16:47:07 +0000

Patrick…
Great post. Couldn’t have put it better myself. But ALL politicians are wankers. All they know or care about is getting re-elected. If you’ve ever worked on a political campaign ad account… It’s a nightmare. You cannot tell them anything. They already KNOW everything.
Cheers/George

Comment on Social Media Success? Start By Listening by Patricia M.

Patricia M. — Mon, 11 Jan 2010 17:18:33 +0000

“The quieter you become,
The more you can hear.”
Baba Ram Dass

In communication, it is the hardest component(there are 3: talking, listening, reading body language and emotional content in the other).

The more you listen, the more you get to know the other which will enrich the conversation, and ultimately, the relationship (whatever kind it is, personal, business, spiritual, etc).

Comment on Social Media Success? Start By Listening by dominiq

dominiq — Mon, 11 Jan 2010 14:54:05 +0000

Agreed.

But there is one additional thing to it !

One single marketing person can “talk/broadcast” to millions for the cost of talking to one person.

It doesn’t work the same on the listening side.

One can only listen to a finite number of voices. This put pressure on marketers to define who to listen and what to listen to.

Our take on that is that smart marketers have to focus on key communities and influencers (and purposely decide not to listen to everything), and leverage these target communities listening capabilities to listen more broadly.

It’s not going to prevent your brand to be hit by a bad consumer review coming from nowhere but you will have more chances that “relevant and influent” people will stand up and defend your case within the target community.

Ford is an excellent example of this.

Comment on Social Media Success? Start By Listening by Keith Hughes

Keith Hughes — Mon, 11 Jan 2010 14:31:56 +0000

I’m a big believer in your point here. Listening is a jewel that most don’t take advantage of when the focus is on initiative to initiative. It’s a big outage for most brand marketers.

Comment on Want to Create a Breakout Brand? Start With Originality by David Jensen

David Jensen — Wed, 02 Dec 2009 15:05:45 +0000

Patrick, great example in Hyundai. Another might be Zappos, which isn’t so much a shoe company as it is customer-service brand. Amazon, too, was original and keeps reinventing itself with cross-sell products like Kindle. …Fantastic blog!!

Comment on Want to Create a Breakout Brand? Start With Originality by Laurent

Laurent — Tue, 01 Dec 2009 20:27:42 +0000

Patrick,
Sounds very blue ocean/red ocean. Indeed, in this globalized/open world where ideas can be easily copied in no time anywhere, the main competitive advantage for brand is their capacity to innovate at the right time (there graveyards of company that have brought innovation to market too early and couldn’t make money out of it).

Laurent

Comment on Are Crowds Really So Smart? by Patrick Di Chiro

Patrick Di Chiro — Mon, 23 Nov 2009 05:58:09 +0000

Andrew, great points! Thanks for commenting. I totally agree with you that the minute you introduce the monetary aspect to crowdsourcing, it loses the magic. Great insight.

Comment on Are Crowds Really So Smart? by Andrew Ballenthin

Andrew Ballenthin — Thu, 19 Nov 2009 09:47:58 +0000

One of the big issues with social media is the amount of over-generalization and the operation of actvities within a vacuum (the exclusion of sound marcoms methodology).

I’ve worked with crowdsourcing for research over this past year and have generated well over 2,000 comments within the past 9 months on a variety of topics I genuinely wanted input on. It’s given me first hand insight into frontline, “as it happens” with real people that have a real opinion.

I ran two blogs recently “Reasons Why Nobody Comments On Your Blog” within LinkedIn, Twitter and my blog. They generated over 250 comments with over 400 bullet points of specific feedback. It’s given me rare first hand industry data. One key insight from this crowdsourcing is that not all people want to have dialogs and explicit relationships in social media. I have several other substantial stories where crowdsourcing has given extremely unique insights as well.

For me crowdsourcing has a place. However, if it is contrived by pushing people to a destination with an incentive offer to motivate them to provide feedback we are simply doing online research we would have done with surveys or focus groups, telemarketing, mail-ins, etc. Same pile of stuff, just different day, different outfit.

I study/research social media (and do practice) from a “skeptical” point of view as a marketer of 18 years experience. I see a communication channel that has it’s own nuances like every other effective communication channel we have in our tool kit. I shun views, especially social media ones, that operate in vacuums: ultimately they have to face stakeholders, suppliers that want to be paid and clients that demand ROI. It’s a shame V&S have used a valuable and valid tool and twisted it into a commercialized pervision that has set the industry back rather than advancing great marcoms methodology (based on what I what I read within your article).

Good article and thanks for taking a strong point of view.