Comments for IdeaDrivenMarketing.com | Marketing Advice & Strategies http://www.ideadrivenmarketing.com By <a href="http://www.thunderfactory.com/thunder-factory/thunder-factory-team.html">Patrick Di Chiro</a>, Founder and CEO of <a href="http://www.thunderfactory.com/">THUNDER FACTORY</a>, a San Francisco based integrated marketing firm with other offices in New York, Los Angeles, and Houston Tue, 06 Jan 2009 01:23:00 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on John McCain: Master Brand Builder? by Mike Sievert http://www.ideadrivenmarketing.com/john-mccain-master-brand-builder/comment-page-1/#comment-604 Mike Sievert Tue, 16 Dec 2008 09:01:09 +0000 http://www.ideadrivenmarketing.com/?p=78#comment-604 Great point! And now, he says he can't commit to supporting her in 2012, which supports the view that selecting her was a political calculation rather than an act of "country first"...a calculation that backfired. Great point! And now, he says he can’t commit to supporting her in 2012, which supports the view that selecting her was a political calculation rather than an act of “country first”…a calculation that backfired.

]]> Comment on John McCain: Master Brand Builder? by Patrick Di Chiro http://www.ideadrivenmarketing.com/john-mccain-master-brand-builder/comment-page-1/#comment-571 Patrick Di Chiro Sat, 13 Dec 2008 16:10:41 +0000 http://www.ideadrivenmarketing.com/?p=78#comment-571 Mike, I too was impressed with McCain's "Country First" brand positioning. As an branding expert, you know too well though that you need to consistently deliver on that "Country First" brand promise. The minute you don't deliver, people will vote with their feet. So, when McCain selected the no-nothing Sarah Palin as his VP running mate, very few people (beyond the rabidly evangelical, far right, dead ender fringe) viewed that choice as putting "Country First." It was seen as a cynical, political ploy that was incredibly risky in a dangerous world, particularly for an admittedly "senior" candidate who has had serious problems with cancer. As they say, "Country First" is as "Country First." You gotta mean it when you say it! Cheers! Mike, I too was impressed with McCain’s “Country First” brand positioning. As an branding expert, you know too well though that you need to consistently deliver on that “Country First” brand promise. The minute you don’t deliver, people will vote with their feet. So, when McCain selected the no-nothing Sarah Palin as his VP running mate, very few people (beyond the rabidly evangelical, far right, dead ender fringe) viewed that choice as putting “Country First.” It was seen as a cynical, political ploy that was incredibly risky in a dangerous world, particularly for an admittedly “senior” candidate who has had serious problems with cancer.

As they say, “Country First” is as “Country First.” You gotta mean it when you say it!

Cheers!

]]> Comment on John McCain: Master Brand Builder? by Mike Sievert http://www.ideadrivenmarketing.com/john-mccain-master-brand-builder/comment-page-1/#comment-562 Mike Sievert Thu, 11 Dec 2008 22:46:54 +0000 http://www.ideadrivenmarketing.com/?p=78#comment-562 Good points. I was an avid Barack Obama fan during the election, and I still am. But I'll add another good John McCain brand to your note: "Country First". Before the RNC convention, the McCain campaign was (for the second time) floundering and losing steam. But the convention put them back on their feet. Hockey Mom aside, the entire four days was about Country First. It wasn't used as just a slogan, but a rallying cry to really clarify for people what was different about their guy. They wanted us to believe that while the other guy is was an opportunistic fancy-talking upstart, their guy was a life-long public servant who had been there for the tough challenges and always put his Country First. The visuals tied to it. The speeches tied to it. The testimonials tied to it. As a marketer, I was impressed. Good points. I was an avid Barack Obama fan during the election, and I still am. But I’ll add another good John McCain brand to your note: “Country First”.

Before the RNC convention, the McCain campaign was (for the second time) floundering and losing steam. But the convention put them back on their feet. Hockey Mom aside, the entire four days was about Country First. It wasn’t used as just a slogan, but a rallying cry to really clarify for people what was different about their guy. They wanted us to believe that while the other guy is was an opportunistic fancy-talking upstart, their guy was a life-long public servant who had been there for the tough challenges and always put his Country First. The visuals tied to it. The speeches tied to it. The testimonials tied to it. As a marketer, I was impressed.

]]> Comment on One of History’s Worst PR Disasters by Michael Kaleikini http://www.ideadrivenmarketing.com/one-of-historys-worst-pr-disasters/comment-page-1/#comment-522 Michael Kaleikini Fri, 28 Nov 2008 08:15:55 +0000 http://www.ideadrivenmarketing.com/?p=76#comment-522 Well, they did it anyway, and GOT THE AID they wanted. If you want good PR, don't send the "fat boys", send the "skinny little scraggly guys" that look like they need the ehlp...heck even hire actors to at least look like they could use the help.... If you're going to send the "wrong message" at least make it so that when you're seen that you have some kind of credibility with the visual you put out there. I mean really, Wouldn't it have been smarter to have the presidents that look stressed out about things go instead of these well fed over priced CEOs come in a arrogantly say, "We need your help so we can keep eating!"? Bottom line, they still got the bail out...think someone got a bit of extra kick? I'll bet someone was gettin a little bonus for his help.. In-bred? they epitomize the term we have all come to endearingly know as "RED NECKS". They had to go and look somewhat strong as a front to show the public they would be ok...If that was the case, they wouldn't have needed the bail out. But they got it. Well, they did it anyway, and GOT THE AID they wanted.

If you want good PR, don’t send the “fat boys”, send the “skinny little scraggly guys” that look like they need the ehlp…heck even hire actors to at least look like they could use the help….

If you’re going to send the “wrong message” at least make it so that when you’re seen that you have some kind of credibility with the visual you put out there. I mean really, Wouldn’t it have been smarter to have the presidents that look stressed out about things go instead of these well fed over priced CEOs come in a arrogantly say, “We need your help so we can keep eating!”?

Bottom line, they still got the bail out…think someone got a bit of extra kick? I’ll bet someone was gettin a little bonus for his help..

In-bred? they epitomize the term we have all come to endearingly know as “RED NECKS”. They had to go and look somewhat strong as a front to show the public they would be ok…If that was the case, they wouldn’t have needed the bail out. But they got it.

]]> Comment on One of History’s Worst PR Disasters by Patrick Di Chiro http://www.ideadrivenmarketing.com/one-of-historys-worst-pr-disasters/comment-page-1/#comment-511 Patrick Di Chiro Fri, 21 Nov 2008 18:30:46 +0000 http://www.ideadrivenmarketing.com/?p=76#comment-511 Thanks, Mike! I appreciate your comment. That is a pretty devastating view of the US auto companies. It really is sad to see how far they have fallen. A forced bankruptcy is probably the only way to change them at this point. They are too in-bred to make the changes that really need to happen to reinvent themselves. Best, PDC Thanks, Mike! I appreciate your comment. That is a pretty devastating view of the US auto companies. It really is sad to see how far they have fallen. A forced bankruptcy is probably the only way to change them at this point. They are too in-bred to make the changes that really need to happen to reinvent themselves.

Best,

PDC

]]> Comment on One of History’s Worst PR Disasters by mike long http://www.ideadrivenmarketing.com/one-of-historys-worst-pr-disasters/comment-page-1/#comment-510 mike long Fri, 21 Nov 2008 16:45:53 +0000 http://www.ideadrivenmarketing.com/?p=76#comment-510 re: they just don’t get it anymore They never did get it. I took the buyout from Ford because I realized that no matter what i did to try and make things work, someone above me would stop it in its tracks because i wasn't an engineer, logistics person, whatever. After an engine had fallen off a rack from a height of at least 12 feet, my bosses debated for 4 hours whether to install into a pickup truck. That was the last straw for me. The companies need to die. I will lose 18 years worth of future pension benefits when they do. btw I'll have dual bachelors degrees in marketing and healthcare administration by March...after just a little over 2 years in school. Virtually everyone(hourly) who could have helped saved these companies is already gone. Michael Long PR Intern Creative Communications Sullivan University System re: they just don’t get it anymore

They never did get it. I took the buyout from Ford because I realized that no matter what i did to try and make things work, someone above me would stop it in its tracks because i wasn’t an engineer, logistics person, whatever.

After an engine had fallen off a rack from a height of at least 12 feet, my bosses debated for 4 hours whether to install into a pickup truck. That was the last straw for me. The companies need to die. I will lose 18 years worth of future pension benefits when they do.

btw I’ll have dual bachelors degrees in marketing and healthcare administration by March…after just a little over 2 years in school. Virtually everyone(hourly) who could have helped saved these companies is already gone.

Michael Long
PR Intern
Creative Communications
Sullivan University System

]]> Comment on One of History’s Worst PR Disasters by Patrick Di Chiro http://www.ideadrivenmarketing.com/one-of-historys-worst-pr-disasters/comment-page-1/#comment-509 Patrick Di Chiro Fri, 21 Nov 2008 16:03:33 +0000 http://www.ideadrivenmarketing.com/?p=76#comment-509 Thanks, Greg! Interestingly, I was willing to give these companies the benefit of the doubt before. But after the CEOs demonstrated their unbelievable arrogance and cluelessness on Capitol Hill this week, enough is enough. I have also heard so many people talking about this. The tide has definitely turned for them. They made all the classic PR mistakes along the way, ultimately making their hole even deeper. Cheers! PDC Thanks, Greg! Interestingly, I was willing to give these companies the benefit of the doubt before. But after the CEOs demonstrated their unbelievable arrogance and cluelessness on Capitol Hill this week, enough is enough. I have also heard so many people talking about this. The tide has definitely turned for them. They made all the classic PR mistakes along the way, ultimately making their hole even deeper.

Cheers!

PDC

]]> Comment on One of History’s Worst PR Disasters by Greg Hazley http://www.ideadrivenmarketing.com/one-of-historys-worst-pr-disasters/comment-page-1/#comment-508 Greg Hazley Fri, 21 Nov 2008 15:05:37 +0000 http://www.ideadrivenmarketing.com/?p=76#comment-508 You are merciless but entirely correct. It seemed like everywhere I went yesterday people were talking about the arrogance of the three auto CEOs. I even overheard a group of teenagers kicking around the subject. The story is pervasive and you are right that it is a case study for a complete PR disaster. You are merciless but entirely correct. It seemed like everywhere I went yesterday people were talking about the arrogance of the three auto CEOs. I even overheard a group of teenagers kicking around the subject.

The story is pervasive and you are right that it is a case study for a complete PR disaster.

]]> Comment on American Car Companies: Bailout Or Not? by Patrick Di Chiro http://www.ideadrivenmarketing.com/american-car-companies-bailout-or-not/comment-page-1/#comment-497 Patrick Di Chiro Mon, 17 Nov 2008 05:54:01 +0000 http://www.ideadrivenmarketing.com/?p=75#comment-497 Thanks to all for your very thoughtful comments. They demonstrate further how difficult this issue really is from a public policy and national economic standpoint. PDC Thanks to all for your very thoughtful comments. They demonstrate further how difficult this issue really is from a public policy and national economic standpoint.

PDC

]]> Comment on American Car Companies: Bailout Or Not? by Patrick http://www.ideadrivenmarketing.com/american-car-companies-bailout-or-not/comment-page-1/#comment-496 Patrick Mon, 17 Nov 2008 03:02:19 +0000 http://www.ideadrivenmarketing.com/?p=75#comment-496 In the case of the auto-makers' bailout, it's a relief to have a national issue that is so straightforward: American cars tend to break down and fall apart therefore people are not buying them. If GM and Ford don't want to go out of business, they should start making decent cars. To bail them out would be to reward their terrible manufacturing standards. In the case of the auto-makers’ bailout, it’s a relief to have a national issue that is so straightforward: American cars tend to break down and fall apart therefore people are not buying them. If GM and Ford don’t want to go out of business, they should start making decent cars. To bail them out would be to reward their terrible manufacturing standards.

]]>