Apr 23 2010
Interesting historical milestone today: Ad Age reports that the historic marketing fiasco, the introduction of New Coke and the brief killing of Original Coke, turned 25 today!
Can you believe that happened 25 years ago? Feels like yesterday.
The brilliant “mastermind” behind that fiasco was Coca Cola’s marketing chief, Sergio Zyman (the infamous “AyaCola”). Zyman went on [...]
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Apr 22 2010
I have been thinking for a long time that privacy is literally a ticking time bomb for the web and all the companies using it (which is essentially everyone).
As I have written on this blog many times, too many organizations (especially web-based companies) play fast and loose with privacy issues online. That hurts their brands [...]
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Apr 02 2010
Talk about a modern day buggy whip story: Blockbuster, Inc.
Here is a company that literally is existing on fumes right now. Even the famed raider Carl Icahn has lost faith in the company, dumping shares and resigning from the Blockbuster (NYSE:BBI) board. The NYSE has warned Blockbuster that it is in danger of being delisted [...]
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Mar 28 2010
One of the most interesting business controversies that I have seen in a long time is the growing brouhaha around Yelp, the online consumer review site. This increasingly heated controversy is very instructive about a key aspect of social media (consumer generated reviews of businesses and products/services).
The controversy also shines a big spotlight on how [...]
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Mar 20 2010
It seems that at least once or twice a week I get an email or a call from someone trying to sell me a marketing "partnership" of some sort. The problem is, none of these are actually "partnerships." They are mostly sponsorship opportunities, or just plain advertising media deals.
For example, just this week I received [...]
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