Jan 31 2010
As I predicted in my previous blog post, Toyota broke a new print ad campaign today to respond to the fear and uncertainty caused by its unprecedented global recall and factory stoppage. Those drastic actions were necessitated by the very real danger caused by potentially sticky accelerator pedals in 8 Toyota models, affecting some 9 [...]
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Jan 29 2010
As a marketer and former corporate communicator (and a genuine gear head), I have been fascinated to watch the massive auto recall crisis unfolding for Toyota. The company’s recall now covers 8 models (including its most popular, the Camry), covering some 9 million affected vehicles worldwide.
The problem — sticky accelerator pedals — can lead to [...]
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Jan 26 2010
As first year anniversaries go, this milestone for President Barack Obama is one he no doubt would like to forget. Too bad because the year started off with such promise.
But, having to make corrections in your marketing strategy and plan is not unusual, especially early on in the process. That’s true whether you are the [...]
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Jan 23 2010
This week my good mate George Parker was railing (he does that better than anyone!) on his AdScam blog against the lies that clients and their agencies sometimes tell.
Unfortunately, there is a lot of truth to that. This tendency to shade the truth, or ignore it altogether, is a big reason why the advertising profession [...]
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Jan 17 2010
I was having a chat recently with a friend of mine and she recounted a story for me that kind of sums up my frustration with how digital communications technology has actually increased the distance between human beings rather than brought us closer together.
My friend said she had a lunch date recently with a "gentleman." [...]
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