Dec 26 2009
With less than a week left in the decade of the "0’s," I’m actually feeling a wee bit nostalgic for the ten years that started with the Y2K fizzle and ended with the health care reform fizzle. (OK, I am being a bit harsh…there actually is some reform buried in the recently passed Senate health [...]
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Dec 17 2009
Ok, so you say my "weak" double entendre is a weak stab at lame humor. But, that’s kind of the point, isn’t it?
How has your week been? Are you sick of the holidays yet? Have you done your civic duty by shopping the nation back to economic health? In the past month, I think I [...]
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Dec 09 2009
Of course, I am talking about the good stuff, not the fizzy, alcohol-infused water created by the American, Brazilian and Belgian mega beer companies to drown the world’s sorrows (or whatever).
I am talking about carefully and lovingly brewed beers and ales that literally have created a new golden age for beer enthusiasts.
Now, why am I [...]
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Dec 01 2009
One of the most frequently used — and consistently wrong — marketing strategies is to copy what other marketers have already done successfully. This copy-cat marketing approach is as old as the profession itself, and usually not terribly smart.
Now, some will say that copying other brands and their marketing success stories is a tried and [...]
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