Aug 29 2009
The NY Times ran a story today on how the "Great Recession" (I’ve not heard it called that before) has had what eventually might be a long term or even permanent effect on consumers’ spending habits.
Having been so burned and beat down by the major recession of the past two years, the [...]
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Aug 23 2009
It was an interesting week in the marketing world. Here are a few observations (and my "grades") on what is working and what is not.
Cash for Clunkers — This has been a huge success. Clearly, there was (is) pent up demand for automobiles, and consumers have demonstrated that a bit of government cash [...]
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Aug 22 2009
Don’t worry, I am not going all Tony Robbins, motivational speaker on you, even though the title of this blog post suggests that. (Actually, I am fascinated with motivational speakers and even co-wrote a screenplay about one from Utah with my firm’s Executive Creative Director Matt Goodson…but that’s a subject for another blog post!)
Recently, I [...]
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Aug 16 2009
The more things change, the more they stay the same.
Looks like that old saw is even true for the advertising/marketing business, which is supposed to be all about change. In fact, when you really analyze it closely, the core of what we do and how we act in this marketing business of ours has not [...]
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