May 31 2009
Oh the glory and wonder of cheesy advertising!
I am not talking about just the usual groaners, like TV spots for toilet tissue or even the mini masterpieces from Billy Mays — the OxyClean, MendIt and Big City Sliders pitchman. I am talking high cheese here. The real stinky stuff.
For that you need to turn to [...]
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May 29 2009
I am sure you heard the blockbuster technology news this week that Microsoft is trying yet again to take on search giant/monopolist Google with a new search engine called "Bing."
We shall see if we end up respecting — or "disrespecting — this Bing.
The Microsoft marketing people are trying to conjure up a fanciful image [...]
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May 24 2009
In my previous post, I launched a contest to come up with ideas on how to save newspapers — and more specifically, professional journalism. My probably Quixotic effort is called the "Saving Private Newspapers" Business Model Contest.
So far I have received a few good ideas (thanks, Athena!), with most of them coming in conversations off [...]
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May 16 2009
Another interesting week in the worlds of marketing, media, culture and politics (and all of them mashed together). Some random thoughts:
Oprah Gains a Million Twitter Followers — That is a clear demonstration of the mainstreaming of Twitter, and social media in general. It stands to reason that media mega celebrities like Oprah will be just [...]
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May 02 2009
Back in the day, in the pre-web, pre-digital, pre-Twitter era, they used to define publicity as "free advertising." (I say "they" because I never subscribed to that definition of publicity.)
That was, of course, wrong. Publicity is anything but free. It takes a lot of work and diligence to generate publicity, especially to do it right. And, [...]
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