Archive for April, 2009

Apr 25 2009

To Segment, Or Not

Published by Patrick Di Chiro under Idea Driven Marketing 

I have no qualms whatsoever about challenging marketing orthodoxy. In fact, I do it all the time (or, at least I try).
So, it was with that perspective that I was intrigued by a recent Ad Age guest commentary on the use of customer segmentation in marketing. The provocative headline of the piece,"The Death of Consumer [...]

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Apr 12 2009

That Was The Week That Was

Published by Patrick Di Chiro under Idea Driven Marketing 

It has been an interesting couple of weeks. Allow me to share some random observations on matters of marketing, culture and politics — all of which are favorite subjects of mine:

I noticed a fascinating statistic this past week about typical users of Twitter. Seems they are a bunch of middle-agers (just like moi), usually in [...]

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