Archive for December, 2008

Dec 09 2008

Orange: The New Color of Money

Published by Patrick Di Chiro under Idea Driven Marketing 

I have always been fascinated by the power and impact of color in branding and marketing. Just think of the famous brands that are represented, even defined, by a signature color:

IBM — Blue, of course. In fact, the company is known as "Big Blue"
American Express — Also, blue. AmEx’s famous logo is called the "Blue Box"
UPS — [...]

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Dec 08 2008

Rays of Hope for US Car Companies

Published by Patrick Di Chiro under Idea Driven Marketing 

A couple of items in the past few days point to some hope for the US auto manufacturers.
First, it looks like the Congress (along with President Bush…yes he still is president) has come up with a compromise bailout package that will throw at least a temporary lifeline to the Big Three. The main impetus here [...]

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