I have always been fascinated by the power and impact of color in branding and marketing. Just think of the famous brands that are represented, even defined, by a signature color:

IBM — Blue, of course. In fact, the company is known as "Big Blue"
American Express — Also, blue. AmEx’s famous logo is called the "Blue Box"
UPS — [...]

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A couple of items in the past few days point to some hope for the US auto manufacturers.
First, it looks like the Congress (along with President Bush…yes he still is president) has come up with a compromise bailout package that will throw at least a temporary lifeline to the Big Three. The main impetus here [...]

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Of all the things that add up to John McCain’s legacy from his failed run against Barack Obama in the 2008 presidential election, the two that probably have the most “legs” (literally and figuratively) are the pair of brands he helped to create: “The Hockey Mom Sarah Palin” and “Joe the Plumber.”
Now, I have not always agreed [...]

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