Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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That would be the three major US auto manufacturers and their unbelievably lame attempts to convince the government to bail them out. This has truly been a PR failure of historic proportions. More on that in a moment.
First, in my previous post, I talked about the pros and cons of a public bailout of the formerly [...]

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In the grand economic scheme, that is the critical, urgent topic du jour. I am profoundly conflicted on this one.
On the one hand, I agree with Michigan Senator Levin who, on “Meet the Press” this morning, said that more than 3 million American jobs are at risk if we don’t do something to help the three [...]

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First, congratulations to President-elect Barack Obama. Regardless of who you voted for, you had to be proud to see the new President-elect up there on the stage in Chicago last week with his incredible wife Michelle and the cutest two first kids ever, Sasha and Malia. What a great day for America, and for the world, too.
In the long list of [...]

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As proud as I am about my chosen profession of marketing, I would not immediately say that it typically has a “higher purpose.” A former client and now good friend once defined marketing like this: “It is the management practice that aims to sell more things to more people at a higher profit.” Sounds about right to [...]

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