Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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I would be willing to bet that the most common element found in corporate vision/mission statements and values lists is “customer focused.” While that is a very good thing, I would argue that the priority focus of companies and brands should be employees – internal audiences.
First, let me admit that the very first item on my [...]

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There has been much talk in the past couple of years about how (or if) the big traditional ad agencies can continue to thrive (or even survive) in the emerging digital media and marketing environment. An excellent digital marketing blog called Convince & Convert just posted on this very subject. Below is my comment on that post.
I would [...]

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If I hear ”perfect storm” used one more time to describe the economic and financial crisis now gripping our nation (and increasingly the world), I think I will scream. Of course, I chose to use the term myself in the headline for this post. As much as I cannot stand that overused cliche, it really does fit the circumstances we find ourselves in today.
The biggest [...]

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