Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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If you are in the advertising/marketing agency business (like me), you’d have to be living under a rock in Greenland not to have heard about the Enfatico/Dell brouhaha. You’ve likely heard about how Enfatico, WPP Group’s 1,000 person agency start up, launched almost nine months ago as the single global agency of record (for now at least) for Dell, still [...]

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As the Chinese proverb goes, “May you live in interesting times.” Well, these are some interesting times we are in right now, especially for those of us in marketing. Herewith are some random observations and insights (and the occasional rant) on the world of marketing in the past several days:

JetBlue Blows Years of Good Will [...]

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