Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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Every now and then the fog lifts and things that were previously unintelligible and unrecognizable come clearly into view. This week I had one of those moments of clarity while reading, of all things, Advertising Age.
My “aha” moment was prompted by some Ad Age commentaries on the role that advertising/marketing/communications agencies and/or firms play in today’s global and inter-connected [...]

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Imagine if you could express or describe your company’s/product’s brand in just a couple of words? Even better, just one word? Well, the most successful and powerful brands do exactly that, boiling down their narratives to a simple and succinct word or two.
At my firm THUNDER FACTORY, we call this the “brand essence.” The brand essence simply represents the [...]

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