Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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One of the toughest challenges in marketing today is coming up with a compelling name for your company, product, service, website, whatever. As pretty much everyone knows, creating an effective name — for which you can secure a decent URL and clear trademark rights — is incredibly difficult in a world where thousands of new websites and [...]

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I am sure you have already read too many postmortems on Barack Obama’s historic win of the Democratic primary nomination this week. Senator Obama’s achievement was so much more impressive because he had to beat Hillary Clinton, a formidable politician and candidate who started the campaign as the anointed leader with virtually all the institutional support, the money, the [...]

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