Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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I don’t know about  you, but I have pretty low regard for the motivational “industry” and all the “self help” gurus that purport to help you with maximizing and optimizing your self actualization. It’s mostly just a bunch of B.S. to me.
The likes of Tony Robbins and the best seller “The Secret” do not engender even [...]

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In their provocative and insightful new book, “The New Age of Innovation,” co-authors C.K Prahalad and M.S. Krishnan discuss how the business world is being transformed by three major trends: digitization, ubiquitous connectivity and globalization. The authors write that this transformation will “radically alter the very nature of the firm and how it creates value.”
The [...]

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