Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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Last November I wrote a post that questioned whether the PR industry/profession was adequately keeping pace with the rapid changes in digital media and communications. Entitled “Is PR Still Relevant?,” the post generated a lot of interest. Probably because it is a “relevant” and somewhat provocative question these days in the marketing and communications industry. [...]

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There has been much written lately about how Senator Barack Obama has mastered the web to build a powerful and effective fund raising machine. Obama recently announced that his campaign brought in $40 million in March alone, more than double the amount raised by Senator Clinton’s campaign that month. Some 1.3 million individual donors contributed [...]

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Whether or not you appreciate the New York Times’ Frank Rich (he’s the oracle of righteous truth to the Left and worse than the devil to the Right), you’ve got to admit he’s a pretty astute observer of American culture. Prior to becoming the lead political columnist for the Times, Rich spent many years as [...]

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