Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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The NY Times recently ran a story about a 2-year-old website targeted to Baby Boomers. The article is a classic cautionary tale about strategy and marketing.
The story concerns www.Eons.com, a site specifically designed to appeal to Boomers (of which I am one…the tail end of the Baby Boom!). Eons attracted a lot of blue chip [...]

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What do the recent Super Bowl ads and the now defunct Mitt Romney campaign have in common? Both turned on a brand value that has emerged in the past year as an increasingly influential and important consideration for both consumers and voters: authenticity.
Two of the Super Bowl spots that ranked consistently in the top five of both professionals and consumers (and frequently [...]

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Those of you who have previously read this blog or my other writings, know that I am constantly warning against letting spin overtake or overshadow strategy in marketing and business overall. I am writing this on Super Bowl Sunday, the day when spin clearly reigns supreme and strategy takes a big back seat. (Which spot [...]

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