Archive for January, 2008

Jan 20 2008

It’s All About What You Can Sell

Published by Patrick Di Chiro under Idea Driven Marketing 

A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait for all the elements of his business offering to be ready prior to launching. Essentially, he was wondering how much of the product/service needed to be fully [...]

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Jan 13 2008

The Problem With Research

Published by Patrick Di Chiro under Idea Driven Marketing 

Let me say first that I am a big believer in, and user of, research. It is essential in marketing. Tell me something I didn’t know, right? Well,  research can be a disaster, too. Especially if it is used indiscriminately, and not balanced with the human judgment and instincts that marketers bring to the process.
Case [...]

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