Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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Let me say first that I am a big believer in, and user of, research. It is essential in marketing. Tell me something I didn’t know, right? Well,  research can be a disaster, too. Especially if it is used indiscriminately, and not balanced with the human judgment and instincts that marketers bring to the process.
Case [...]

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