Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

Read the Full Post

The past 12 months have seen some pretty interesting moments in marketing, media and culture. Here are a few that caught my attention (or, in some cases, ire!):

Facebook’s Capitulation on Beacon — The web 2.0 phenom Facebook hit its biggest speed bump since its founding with the launch of Beacon, the site’s new advertising program. Many felt (this blog [...]

Read the Full Post

The New York Times ran a front page story this week on the growing "malaise" in Italy. Having been born in Napoli, and raised with a strong Italian cultural connection, I was quite distressed to read this article. But, it is not the first time I have heard about the worsening "funk" that Italians are now experiencing about their [...]

Read the Full Post

Link Exchange Instructions:
Please contact us if you wish to place your link on this page.

Read the Full Post

A major article in the recent Business Week vividly captured the massive disruption that is taking place in the global ad/marketing agency business. This disruption is being fueled by the rapid emergence of digital media and marketing technology.
The story focuses on how Saatchi & Saatchi’s CEO Kevin Roberts is trying to cope with all of this (are you [...]

Read the Full Post