Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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I am going to have to equivocate somewhat on the answer to that question. I would say partly "yes," but to an increasing degree, absolutely "no."
Given the strong growth of the PR business of late, you might think me crazy (or at least misguided) to even pose the question. Believe me, I know all too well how successful the [...]

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In August I wrote about a new book, "Truth: The New Rules for Marketing in a Skeptical World," that took a brutally honest and vital view of the importance of integrity and honesty in marketing. Lynn Upshaw’s book makes it clear that truth can be a powerful differentiator for brands, but too many companies (and [...]

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