Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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If what they say is true that "pride goeth before the fall," then Steve Jobs should have fallen many times in his storied career. But, at least in recent years, he has just been going from strength to strength. That record of success is pretty amazing given the fact that Jobs has more pride (AKA arrogance) bottled up in [...]

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Or at least that’s what Cadillac wants you to think with the launch of its new "halo" model, the totally redesigned CTS.
By now you’ve probably seen photos of the new car, usually clad in a rich red color. You certainly cannot miss the front end styling. The grill is a massive, angular, heavily chromed affair with an [...]

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