Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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Were you as amused as I was recently to see that Mikhail Gorbachev was chosen as the new "face" of Louis Vuitton, the uber luxury brand? Apparently Gorbachev joins other international stars like Catherine Deneuve and the husband and wife tennis team of Steffi Graf and Andre Agassi as celebs who just ooze Vuitton brand [...]

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A good friend and former colleague, Lynn Upshaw, just published his latest book on branding and marketing. Entitled "Truth: The New Rules for Marketing in a Skeptical World," the new book is an important examination of a problem that has plagued marketers for years, but has, in my view, now come to a head in our business.
I [...]

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