Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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A recent NY Times article featured what it claimed was a major "aha" statement about brands. The story noted how a prime motivator for people buying Toyota Prius cars these days was how driving the "green" hybrid vehicle made them look to others. The article further stated that the earlier purchasers of the Prius hybrids (which included me) were motivated more by [...]

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