Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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With all the talk these days among marketers and their agencies about channels — online, mobile, emerging, digital, whatever — you’d think content didn’t really matter anymore. Well, to paraphrase the first Clinton campaign spinmeisters, "It’s the content, dude!"
It really is the content, now more than ever. Whether it’s user-generated (the latest craze), or generated by the marketer [...]

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Last week, Matthew Creamer, a senior writer for Advertising Age, made some excellent points about what he views as the fallacy of "transparency" in business. But, in doing so he unnecessarily, and perhaps inadvertently, threw the baby out with the bath water.
Why? Because the world really has fundamentally changed for businesses and their marketing and communications teams [...]

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