May 27 2007
A recent Wall Street Journal article trumpeted "Advertising’s Brave New World" — it was basically a discussion of the growing influence and expansion of online marketing. No doubt the story was prompted by the recent flurry of acquisitions in the space. Google buying DoubleClick, WPP snatching 24/7 Real Media and Microsoft stunning the ad business by [...]
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May 16 2007
With all the talk these days among marketers and their agencies about channels — online, mobile, emerging, digital, whatever — you’d think content didn’t really matter anymore. Well, to paraphrase the first Clinton campaign spinmeisters, "It’s the content, dude!"
It really is the content, now more than ever. Whether it’s user-generated (the latest craze), or generated by the marketer [...]
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May 06 2007
Last week, Matthew Creamer, a senior writer for Advertising Age, made some excellent points about what he views as the fallacy of "transparency" in business. But, in doing so he unnecessarily, and perhaps inadvertently, threw the baby out with the bath water.
Why? Because the world really has fundamentally changed for businesses and their marketing and communications teams [...]
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