Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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OK, after a nearly one year hiatus, we’re back. I agree, it’s been too long. There really is not enough rich discourse out there about what’s really important in marketing, and why we do it in the first place. Which is pretty much what this blog, Idea Driven Marketing, is all about.
And what excellent timing [...]

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