Have you heard the latest cliche now being parroted by advertising agency types: "Of course, we’re media agnostic."
This verbal sleight of hand is used by agencies to get clients and prospects thinking that they truly believe and participate in integrated marketing. The reality is usually far different.
But that’s not the only howler that you can [...]

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The intrepid trend spotters who brought us "metrosexuals" are now trying to sell the newest guy phenomenon, the "ubersexual" (looks like Germany has finally replaced France and "Cool Britannia" as the European style paragon). Who knew?!
We learned about this hot new "ubersexual" trend from an unintentionally hilarious piece in the October 10, 2005 NY Times [...]

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