Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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The intrepid trend spotters who brought us "metrosexuals" are now trying to sell the newest guy phenomenon, the "ubersexual" (looks like Germany has finally replaced France and "Cool Britannia" as the European style paragon). Who knew?!
We learned about this hot new "ubersexual" trend from an unintentionally hilarious piece in the October 10, 2005 NY Times [...]

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