Hello and welcome to my blog!

My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]

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As my colleague Tony Harkey likes to say, "If it can be measured, it can be improved." Measurement really is central to getting the optimal performance out of your marketing and communications activities. But, here’s the hard part — or at least what many people perceive to be the hard part. How exactly do you [...]

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Welcome to our THUNDER FACTORY blog. On this site, we hope to have a spirited and productive conversation on marketing, and all that it entails, in the 21st Century. Our goal is to make this blog a thought-provoking destination for marketing and communications professionals and practitioners, professors and students, journalists and analysts, and all those [...]

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