Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with offices in New York, Los Angeles and Houston.
IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.
Sep 02 2010
Poor Burger King. Talk about a snake-bit brand.
The news this week is that the “King” is up for sale again. Private equity firms from NYC to Brazil are circling around Burger King, looking to make another killing by taking the troubled fast food brand private and then reaping the profits when they sell it several [...]
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Aug 31 2010
The Wall Street Journal has a story out today that Chrysler Group (owned by Italy’s Fiat) has unveiled its strategy to bring the globally popular Fiat 500 subcompact to the US in January 2011. The company hopes to sell about 50,000 of the cute little 500’s next year.
That should not be a problem. Chrysler/Fiat is [...]
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Aug 28 2010
Yes, Marmite! It’s that strange, particularly English food stuff (well, I hope it’s food) that you either love…or truly hate. I actually love it!
I remember reading about he cult of Marmite years ago. Strangely enough, I only just tried it, and now I am a believer.
What is Marmite. It is a yeast extract made from [...]
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Aug 21 2010
Plenty of consumers are, which is why I think GM relying so heavily on the “Consumers Digest” ‘Best Buy’ rating is so disingenuous and misleading.
If you have seen any of the GM spots recently — especially the new ads from Chevrolet — you’ll notice that the surging American car company is basing a lot of [...]
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Aug 18 2010
There are not many things that get my dander up as much as the irresponsibility, dis-ingenuousness and downright lying of FreeScore.com and its disreputable brother FreeCreditReport.com.
This is not the first time I have blogged about these companies that purport to provide you your credit score “free” online, but then charge you $14.95 per month unless [...]
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