Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with offices in New York, Los Angeles and Houston. Patrick is also founder and CEO of THUNDER GROUP, which develops and incubates digital media and marketing ideas, technologies and companies, and creates new brands.
IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.
Aug 23 2008
Hello and welcome to my blog!
My name is Patrick Di Chiro, and I am the founder and CEO of THUNDER FACTORY, an integrated marketing firm headquartered in San Francisco. In this blog, I examine the convergence of marketing with technology, culture, politics and the global economy. If you like what you see, please spread [...]
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Aug 20 2008
If you are in the advertising/marketing agency business (like me), you’d have to be living under a rock in Greenland not to have heard about the Enfatico/Dell brouhaha. You’ve likely heard about how Enfatico, WPP Group’s 1,000 person agency start up, launched almost nine months ago as the single global agency of record (for now at least) for Dell, still [...]
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Aug 09 2008
As the Chinese proverb goes, “May you live in interesting times.” Well, these are some interesting times we are in right now, especially for those of us in marketing. Herewith are some random observations and insights (and the occasional rant) on the world of marketing in the past several days:
JetBlue Blows Years of Good Will [...]
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Jul 27 2008
I was listening to a report this week on NPR about the release of the Justice Department (now there’s a non-sequitur) memos that provided the legal justification for torture, including the Spanish Inquisition-inspired technique called water-boarding. The memos had finally been released (heavily redacted, of course) thanks to a several-year Freedom of Information effort by the American Civil [...]
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Jul 12 2008
Every now and then the fog lifts and things that were previously unintelligible and unrecognizable come clearly into view. This week I had one of those moments of clarity while reading, of all things, Advertising Age.
My “aha” moment was prompted by some Ad Age commentaries on the role that advertising/marketing/communications agencies and/or firms play in today’s global and inter-connected [...]
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