The first thing that comes to one’s mind when thinking about winters is Christmas and Christmas signals preparation. From holiday itinerates to Christmas presents to groceries lists, the preparation goes on and on. And for marketers, it is even more so. There are several marketing trends that are circulating the web at this time of the year, from the digital marketing trends to watch in 2017 to the top 5 marketing tactics for your company. The list is never ending. So, instead of clicking on every link for information regarding the most popular marketing trends, we have successfully accumulated some of digital marketing agency best of 10 strategies, trends and tactics to plan for in 2017.
1. Social Media – From Ugly Duckling to Swan
For the past few years, Google has been actively engaged in forming partnerships with top social media websites such as Facebook and Twitter. Their purpose is to provide better and powerful social media presence to companies and individuals. Google is all set to gather other social media pages into the fold with only one outcome and result in sight, allowing for search engine results to be influenced by social media posts and activities.
Social media websites are becoming a powerhouse in their own respective. From a time, they only offered a communication platform, to now, when they have anything to everything. Let us take the Facebook ads as an example. The targeting and integration Facebook Ads Manager offers are second to none. It helps businesses to target customers and visitors on the basis of their demographics such as buying patterns, likes, behaviors, actions, location, etc.
Moreover, social media allows customers to directly interact with people, companies, brands, etc. It has become the only forum where they can express themselves and they know their views and feedback would matter. Social media websites are helping its followers to make a difference to anything that they perceive needs changing or betterment. It is a transparent and viable place for them to share their views.
So, if someone is planning to use social media websites as a stepping stone for themselves and their business then this is the best time. They can use these webpages and the tools its offers to blossom their business. The best way to improve or enhance customer base is by being active, welcoming feedback and suggestions, informing about their next course of action, keeping the audience engaged and in other words, keeping your company social or just implementing such a service social media management with the help of BMS Global.
2) The Rise of Ephemeral Marketing
Ephemeral Marketing, also known as short-lived or limited time marketing, is an excellent way to engage audience especially the younger generation that has a short attention span. It allows for the millennials to only’ view the content that they want to view and with time the practice of ephemeral marketing it is becoming increasingly popular. Many renowned names such as ESPN, Cosmo, Buzzfeed, etc. are using ephemeral marketing through social media apps such as Snapchat to get their message across. Snapchat offers them targeted and specific marketing actions around a certain product, service, promo or discount for their vast audience.
3) Content Remains King
Gone are the days when content marketing was only’ used to enhance Search Engine Results Saturation (SERS) and Search Engine Optimization (SEO). Today, along with it being used for those two, it has a lot more benefits. As per a survey, 90% of the customers find custom content as useful and valuable while 78% perceive companies using content marketing as worth building a relationship with.
Content marketing is historically known to provide a better return on investment as compared to traditional marketing. If a company does not have the budget to launch a full fledge marketing or promotion campaign neither do, they have the testimonials to up their credibility then they need to resort to content marketing. It helps in building trust and a loyal relationship between the company and its customers. And with time it has become the need of the hour. The more time one would take in order to jump on the content marketing bandwagon, the more edge its competitors would have over them.
4) Location Based Marketing Technology
Targeting, aiming and shooting, Location Based Marketing (LBM) is another marketing technique that follows that course of action. Majorly adopted by companies that regularly host promotional or informative events through technologies such as Radio Frequency Identification (RFID), LBM is not only confined to that. It is also a great way to keep potential customers informed and engaged regarding a particular product, service, promotion, event or discount offered by a retailer in their locality or surroundings. So, the moment they enter the location’ where a certain company is situated, they will be prompted by an informative text or pop up. The customers tend to stay connected and updated with the best that is being offered by the company of their liking.
5) Relationship Marketing
Long lasting and potent are the two words that best describes Relationship Marketing (RM). Contrary to all the quick and short-lived campaigns, RM is the real deal. It not only creates brand awareness but also engages customers in the most original and credible of ways. It keeps a customer loyal to the company and its products and services for a long period of time. Coca Cola’s bottles caps as currency marketing campaign in UAE was the best example of RM.
6) Marketing Automation
When so much is being offered to customers, it becomes increasingly difficult for companies to manage it all in the most effective and efficient way. Marketing Automation tools offer an excellent way to manage content on blogs, emails, social media, etc. It is a one stop technique to control and manage everything that goes on various content forums. Check out 50 Marketing Automation lists.
7) Virtual Reality
With the funding and interest in the place, Virtual Reality (VR) is all set to become the next big thing. After influencing the gaming industry through 3D, it has potential of changing the way customers experience a certain product or service. The idea of introducing virtual reality to marketing would revolutionize the way products and services are tried and tested. Taking a test drive without leaving your home? this is just of many things that VR can change and optimize. The trend these days is providing ease to customers. Bringing everything right to their doorsteps or desktops with a help of a few clicks, VR will offer them just that too for products they never thought could be managed by sitting in their home or office.
8) Wearables and the Internet of Things
Wearable technology, whose market continues to remain steady as last year, is another opportunity for targeted marketing. Marketers can use wearable technology to promote products and service according to the changing environment and behaviors of potential customers. An increase in it will also decrease the dependence on RFIDs and other geo-location marketing tools. Wearable technology including trackers, smartwatches and other devices that can also be used to keep companies connected with their customers.
9) Video or Bust
YouTube is the second largest search engine after Google and rightly so. It has the potential of reaching more US adults between the ages of 18 and 34 than anyone else. While, having a presence on snap chat, Facebook, and other social media websites may be essential, it is even more important to one on YouTube. Millennials can easily view desired content through live streaming and video channels.
10) Optimized for Mobile
Mobile browsing has officially taken over desktop browsing in Oct 2017. This means that there are more people that are using the internet through their smartphones as compared to their laptops and computers. For millions, out there, mobile offers the only source of the internet. When smartphones and mobiles have revolutionized the world in more ways than one then it is highly necessary for companies to webpages and social media pages that are optimized for mobile usage. Their content should appear properly and appropriately when opened and accessed via a smartphone.
Having said that, mobile optimization would soon be overtaken by another rival, mobile apps. Mobile apps have become the new best friend of customers. They find it easily accessible and convenient as compared to websites and social media pages. App work as an advertisement for the company and is also less burdensome for customers. They can get their work done with fewer clicks.